Tammy Salmon
DipFA
With over 20 years of experience in various roles within financial services, I understand the complexities of managing finances in the real world. As I approached my 40s, with two children, aging parents, and grandparents, I found myself facing the same questions and concerns as my friends and family—how do I balance enjoying life today while planning for the future?
This journey of balancing today’s needs with tomorrow’s goals led me to establish Salmon Financial Planning in 2021. The aim was simple: to offer a trusted, approachable, and specialist financial advisory service for families and business owners who, like me, wanted to make their hard-earned money work harder.
At Salmon Financial Planning, we focus on tax efficiencies, investment planning and strategic financial planning to help you achieve your goals—whether that's saving for the future or paying for today.
Outside of work, I’m a proud mum of two, and I absolutely love travelling. I’m always planning new adventures and discovering exciting destinations. When I'm not exploring new places, you’ll likely find me walking for miles with our rescue dog, Coco. I truly believe in finding balance in life, just as I do with my financial planning approach, and I bring that mindset into helping my clients.
My passion is helping people make confident, informed financial decisions. Financial planning isn’t about me; it’s about you. I take the time to listen to your unique circumstances, educate you on the options available, and empower you to move forward with clarity and confidence.
Life is ever-changing—whether it’s parenthood, self-employment, or retirement. When the goalposts shift, I’m here to guide you through reviewing and adapting your financial plan to keep you on track, ensuring that your finances evolve with you.
Ongoing financial advice for today and tomorrow.
About
Tammy Salmon is the Founder and Principal Adviser at Salmon Financial Planning. Tammy's a passionate advocate for making financial planning more accessible for all. Having qualified as a Financial Adviser over 20 years ago, Tammy has held a number of advisory and leadership roles in retail banking and wealth management companies. In her early 40s Tammy decided to set up Salmon Financial Planning in Bishop's Stortford where she was born and raised.
Tammy is a Vouchedfor Top Rated Adviser following excellent client feedback and testimonials highlighting her care and attention to each individual. Over 80% of Tammy's clients live within 5 miles of Bishop's Stortford and 60% are female, demonstrating Tammy's commitment to providing face-to-face financial advice to local families and entrepreneurs who have continued to recommend and refer to their family and friends to Salmon Financial Planning.
Outside of work, Tammy, her husband and two children enjoy travel and spending time with their friends and family and walking their rescue dog, Coco.
The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.
